McBrick Building Group is a general contractor working across senior living, commercial, industrial, and retail projects. They needed marketing materials that felt more cohesive and confident; something that properly reflected the scale and quality of their work.

The project started from a familiar problem: pitch decks, social posts, and branded materials had been created in isolation. Different type choices, color treatments, and layouts meant every touchpoint felt slightly different. It made it harder for the team to tell a clear story about who McBrick is, what they do, and why they’re a good fit for specific kinds of projects.

Working with their marketing team, we created a set of brand guidelines and a refreshed visual system built around their existing brand. From there, we built a pitch deck and designed social graphics that used the same core pieces. The goal wasn’t to reinvent the brand, but to turn what they already had into a system the team could actually use. The final guidelines, deck, and templates give McBrick a practical toolkit for day-to-day marketing, making it easier to create on-brand work without starting from scratch each time.